PPC Marketing Strategies

PPC campaigns or Pay-Per-Click Campaign is a kind of advertising wherein the advertisers pay an amount whenever someone clicks on the advertisement. It can help in creating brand awareness, generate leads and can promote sales. In PPC campaigns, advertisements that are relevant to the topic which a user searches for in the search engine are displayed. Platforms which are utilized to run PPC campaigns include Google Ads, Facebook Ads, Microsoft Advertising etc. PPC ads are cost effective option since the fee is only paid when the visitors click on the ads and hence it helps in the management of your budget efficiently. Budget for the campaigns can be set according to your objective. Digital Links the best PPC marketing agency in Qatar will help you with effective PPC marketing strategies which will yield quick and positive results. Being one of the most preferred PPC management companies in Qatar we are well equipped with skilled personnel who have adequate knowledge in the existing as well as the emerging PPC marketing strategies.

PPC marketing begins with planning ad campaign. In planning ad campaign the things you want to share with your audience are analysed in detail and strategies for the campaigns are developed. Keywords and themes are determined here. The high performing keywords can be found out and micro CPC (Cost per Click) for keywords which are placed in your advertisements can be created. Ad Groups have to be created for the campaign using different keywords. Ad groups comprise of one or more ads for the same campaign with related different keywords. Ad text and ad copy should contain the targeted keyword theme, call to action , value propositions etc.

There are different types of Ads which can be given for PPC campaigns.

Expanded Text Ads

The character limit, word count and structure should be followed while creating Expanded Text Ads. You should make sure that they are formatted perfectly well. Punctuations, capitalization, fonts etc have to be carefully inserted and should not be overused. Misleading statements have to be completely avoided while creating the ads. On clicking the text Ads the users will be taken to the landing page.

Product Listing Ads (PLAs)

In this type of Ads as the name suggests products are listed with its images, name and price. Product Listing Ads’ utilize the merchant centre account. While Google has Google Merchant Center account, Microsoft Advertising have Bing Merchant Center account.

Image Ads

Image Ads are another type of advertising wherein images are displayed in various sites by running campaigns in the Display Network. Standard image sizes are available for these ads and if you want you can opt for responsive Ad wherein the size is adjusted automatically according to the device type.

Along with different types of Ads there are also different types of PPC campaigns. You have to choose the most appropriate one which is effective for your business. Some types of campaigns are Display Network, Search Network, Search Network with Display, Opt-In and Shopping, Product Listing Ads etc. You should also determine the devices in which you want the ad to be displayed. The location, budget, schedule delivery method (standard or accelerated) etc have to discussed and set according to the objective.

If you are looking for the topmost PPC management companies in Qatar, connect with Digital Links, the leading PPC marketing agency in Qatar without any delay! We will help you and guide you with designing and implementing effective PPC marketing strategies.