Email marketing is one of the widely used methods of digital marketing. Even though Email marketing has been present for a long time it is still the favourite of marketers. Email marketing solutions is also a cost effective method. Email Marketing campaigns can be done by diverse kinds of email like newsletters, retention emails, promotional mails and so on.
In order to create campaigns that are attractive, compelling and force customers to take action you should have proper strategies and methods. By including various elements, emails can be made catchy and the centre of attention. The writing, formatting, editing, insertion of images, designs etc have to be made after careful consideration. The results and analysis of the campaign should also be measured by using various metrics and the recipient engagement. For comprehensive and efficient email marketing solutions it is ideal to consult a good email marketing company Qatar. Digital Links Qatar, the finest email marketing company Qatar guarantees result driven email marketing solutions which will help your business and will generate sales.
Purpose of the email
The primary thing which a beginner as well as a professional who are looking for Email marketing solutions should take into account is the purpose of the email. The purpose of the email marketing has to be clearly defined and the goals and objectives have to be constructed well. For instance if you are sending a discount offer, the email should be designed and drafted in a special way with attractive features. You cannot send such mails as plain text. No one is going to take notice of such emails.
Record of the emails
Once you have sent an email or done an email marketing campaign it does not mean your work is finished. Keeping a record of the emails can become a reference for future email marketing campaigns. Having a document will help you to plan better. The past strategies utilized, the steps involved, the goals, purpose and the result attained should be documented.
Drafting Email
After the purpose has been identified and objectives have been defined the next step is to draft the email. Few points to keep in mind while drafting email:
- The content should be to the point. Short and precise writing should be done.
- Catchy images which project the message quickly are more noticeable.
- Emails should contain content which is beneficial for customers. It should have ‘Call to Action’ which is influential.
- Format the email in a distinguishing manner by adding italics, bold, bullets etc.
- Personalize and use the tone carefully.
- Revise the draft.
- Responsive designs and adding copy and art to the template have to be done. This is best done by professionals who know to work on HTML.
Digital Links, email marketing services Qatar will help you in drafting effective and compelling emails.
Tracking and Analysis
In order to know how well your campaign is doing and how successful it is, analysis and tracking have to be done. Statistics on clicks and email open rates are obtained by adding tracking techniques such as tracking pixels before the email closing body tag.
Sending Email
After testing the email, reviewing and editing, the mails are sent to the customers’ at the most optimal time. Before sending the campaigns you should also check whether email checklist is completed.
For further information regarding email marketing services Qatar, contact Digital Links today!