Marketing

Beginner’s Guide To Setup Email Marketing Preferences

Email marketing is one of the widely used methods of digital marketing. Even though Email marketing has been present for a long time it is still the favourite of marketers. Email marketing solutions is also a cost effective method. Email Marketing campaigns can be done by diverse kinds of email like newsletters, retention emails, promotional mails and so on.

In order to create campaigns that are attractive, compelling and force customers to take action you should have proper strategies and methods. By including various elements, emails can be made catchy and the centre of attention. The writing, formatting, editing, insertion of images, designs etc have to be made after careful consideration. The results and analysis of the campaign should also be measured by using various metrics and the recipient engagement. For comprehensive and efficient email marketing solutions it is ideal to consult a good email marketing company Qatar. Digital Links Qatar, the finest email marketing company Qatar guarantees result driven email marketing solutions which will help your business and will generate sales.

Purpose of the email

The primary thing which a beginner as well as a professional who are looking for Email marketing solutions should take into account is the purpose of the email. The purpose of the email marketing has to be clearly defined and the goals and objectives have to be constructed well. For instance if you are sending a discount offer, the email should be designed and drafted in a special way with attractive features. You cannot send such mails as plain text. No one is going to take notice of such emails.

Record of the emails

Once you have sent an email or done an email marketing campaign it does not mean your work is finished. Keeping a record of the emails can become a reference for future email marketing campaigns. Having a document will help you to plan better. The past strategies utilized, the steps involved, the goals, purpose and the result attained should be documented.

Drafting Email

After the purpose has been identified and objectives have been defined the next step is to draft the email. Few points to keep in mind while drafting email:

• The content should be to the point. Short and precise writing should be done.
• Catchy images which project the message quickly are more noticeable.
• Emails should contain content which is beneficial for customers. It should have ‘Call to Action’ which is influential.
• Format the email in a distinguishing manner by adding italics, bold, bullets etc.
• Personalize and use the tone carefully.
• Revise the draft.
• Responsive designs and adding copy and art to the template have to be done. This is best done by professionals who know to work on HTML.

Digital Links, email marketing services Qatar will help you in drafting effective and compelling emails.

Tracking and Analysis

In order to know how well your campaign is doing and how successful it is, analysis and tracking have to be done. Statistics on clicks and email open rates are obtained by adding tracking techniques such as tracking pixels before the email closing body tag.

Sending Email

After testing the email, reviewing and editing, the mails are sent to the customers’ at the most optimal time. Before sending the campaigns you should also check whether email checklist is completed.

For further information regarding email marketing services Qatar, contact Digital Links today!

Social Media Marketing Tips For Beginners

There are numerous tips accessible to individuals who are keen on social media marketing. Many of those are subjective tips, but it is important to bear some things in mind with regard to digital marketing. Here, as a social media marketing company in Qatar, we will aid you in understanding how to promote your business with social networking websites.

Build A Strong Social Media Following

Are you planning to do any form of SMM marketing? If so, you should focus on building a solid following for your brand on social media. A large number of followers for your social media pages can make your potential customers think that you are a reliable business. The best possible way of building a solid web presence is to keep your social media accounts up to date.

Leverage Social Networking Websites

For social media marketing services, Twitter is among the best-known sites available nowadays. If you wish to make people notice how interesting and knowledgeable you are, it is a good idea to share links out of other websites on Twitter. Some of those links could be from blogs on current affairs or fascinating stories. Those articles or stories may not be associated with your business but should be able to motivate people to take an interest in you.

Stand Out

It is potentially challenging to make your business operation stand out without a good site. One of the first few steps in the process is to produce an excellent domain name to use for your website. Other important things that people often ignore when starting their sites are meta descriptions and title tags. Be sure that all those pieces of information are unique, besides clearly informing your audience what your business does. In our capacity of being a social media marketing company in Qatar, we know that those are important pieces of communication to make for you.

Use YouTube

It seems that video content is doing well on sites, particularly the content available on YouTube. Does your business have a website popular for videos? If so, updating its webpage with videos would aid in making people return to your site for more. Uploading more videos on your site can also make Google focus more closely on its content. Thus, your site could start to rank higher on Google’s search engine results pages than other sites.

Get Creative

Creating something that people want is the objective of a digital marketing service provider. As a digital marketer, you can utilize many tools to create ideas regarding what content type will catch the eye of people. Nevertheless, as a social media agency Qatar location, we know that there is no specific strategy to enable creating those ideas. It is potentially tricky to remember all the content before starting a web marketing campaign. Then again, you will find it worthwhile when everything begins together for your social media marketing services agency or business.

Final Thoughts

The information here can help those who are starting out in digital marketing and who wish to know what works best nowadays and what does not. Leverage the information on the site of our social media marketing company in Qatar to make the most of what your business does online.

Need Help in Building Your Online Presence? How to Design a Full Strategy For Managing Social Media

Going Digital is vital in today’s fast paced technologically driven world. Online presence opens up a number of doors for taking any business to a higher level. Finding the best Social Media Marketing Services provider is an integral part of going digital.

Today having an active Social media visibility helps in achieving your business target. It helps in

• Building relationships with customers
• Finding new consumers
• Online selling
• Keeping current customers
• Brand building and brand awareness
• Posting advertisements
• Hosting events
• Providing insights into customer behaviours etc

Social media like Facebook, Instagram and Twitter platforms let people know of your existence. Through these platforms you can target your potential customers in various ways.

Social Media Marketing Services of Digital Links covers all the aspects relating to your social media presence. Through our well planned strategies we give you visibility and will help in converting visitors into paying customers.

Managing Social Media – Strategy

Social media marketing services becomes successful when proper strategies are implemented. Social Media strategy is drawn after careful planning and evaluation. It is a documented piece of information where the objectives, process of achieving the objectives and the measures to understand its progress are stated in detail.

Let us look into the steps of setting up a social media strategy.

1) Understand the scope of Social Media Marketing Services

Even though one is aware of the advantages of social media it is important to conduct a thorough research about its scope. This study should be done in coordination with your business and your expectation from being online. Today different platforms are available at your fingertips. The benefits and working of each platform is different and unique. You can move forward in designing social media marketing strategy only by understanding what each platform offers. Being among the topmost social media companies in Qatar, Digital Links conducts a detailed study of your business and its scope in different platforms.

2) Audit you current social media visibility

It is important to understand your current position in social media. You have to have an idea of your active platforms and the return you are getting from those. Social media marketing services helps you with this process too.

3) Set Objective and goals

Set realistic goals and objectives. Setting long term and short term goals and objectives will help you in giving you a direction without blindly adopting unwanted and ineffective measures.

4) Analyse audience

Evaluating who your customers are is of utmost importance. You cannot blindly go on setting content with summarising finding your target audience. Learn about the age, gender, locations, interests etc of your audience.

5) Analysis of competitors

Having an idea of competitors helps you to come up with more productive tactics. Always keep an eye on your competitors so that you can improve yourself and be one step ahead of them.

6) Start accounts in different platforms

More accounts do not mean more ROI (Return of Investment). Consistency is what matters. Engaging your audience and getting maximum output by using the available tools and measures must be your focus. You should also prioritize the platforms you plan to use.

7) Measure and Track Performance

If you don’t ultimately measure and track your performance it will like pouring water on all your hard work. Regular and consistent tracking though different metrics, insights, tools etc will help you to improve each day.

There are many social media companies in Qatar which assists you through each step of social media marketing Qatar. It is important to choose the right one. With Digital Links you are in safe hands.