What Should Be Included in a Business Website for the Qatar Market?

The “Qatar National Vision 2030” is driving rapid digital transformation, and your business cannot be behind anymore. This is where you need the services of a website development company in Qatar! Why? Because your website acts as your 24/7 storefront, lead generation engine, and brand ambassador, and they will use tactics that will make your business website more than an online brochure – they employ tactics that will make your business competitive and digitally advanced. Digital Links is a website development company in Qatar that employs tried and tested, sure-fire methods to bring about a strong digital presence. The experts at the company employ non-negotiable essentials for the Qatar market, and why partnering with a specialized website development company in Qatar like Digital Links will add to your competitive advantage.

So here’s what you should include in your business website

1. Clear messaging is the key

You should never leave visitors guessing. They must instantly understand who you are, what you offer, and how doing business with you is usually beneficial. Qatar has a pretty competitive business landscape, so you have very less time to explain what you deal in, and that’s why clarity matters. Have clear landing pages and your homepage must communicate your value proposition in simple language, with strong and clear calls to action. Digital Links charts strong and effective messaging that will speak directly to your target audience, depending on whom you serve – B2B, retail, or service-based clients.

Your website should have very clear messaging about your USP

2.    Be SEO-Ready for Local Visibility

A business website should have proper URL structure, optimized headings, schema implementation, and technical SEO. Unless it is built with search visibility in mind, it is not easy to rank in Qatar-based searches. It is imperative to work with a website development company in Qatar that integrates SEO best practices while your website is being developed. This would help your business gain visibility in local search results.

Your website should implement SEO best practices

3.    Arabic and English Language Support

A successful business website in Qatar must provide multilingual functionality, especially for both Arabic and English content. If the website talks only in English, it would only reach a narrow audience, but with proper semantic translation with cultural relevance, it would  improve accessibility and build trust with a wider audience.

Your website should have bilingual support

4.    Ready to Chat Feature

Building websites for the Qatari market is different from many Western markets, because there, the email is king. In Qatar, WhatsApp is how customers are likely to communicate with you. So having a static Contact Us form somewhere in the website is not going to quite cut it. There must be a  floating WhatsApp integration that allows customers to ask questions instantly. Qatari consumers respond to immediate, personalized responses, and they indulge in “chatting”. This technique would definitely increase conversion rates.

Your website should encourage chatting through Whatsapp

If you are looking to convert visitors into loyal clients, you need to build a website that works hard as you do. So along with having secure patent gateways and easy checkout modes, you must follow the above mentioned parameters too. Digital Links can help you there!