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What Your Ecommerce Company Needs To Know About On-Page SEO
Getting visibility in an e-commerce website is very important to get your business moving forward. What happens when you have the best service and product to offer but no one knows of your existence? Your business instead of reaping benefits will become eventually a burden. Therefore coming up with a productive marketing strategy to gain visibility is indispensable, especially for an e- commerce. The most suitable way to support the promotion of your e-commerce is by contacting an ecommerce development company. Digital Links one of the leading ecommerce developers in Qatar promises effective solutions.
Nowadays it is the digital platforms and e-commerce sites which interact with customers. Hence building an easily navigating optimized site with precise information is very essential. Website marketing for ecommerce site is carried out in number of innovative ways. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two primary strategies which lead to digital traffic. SEO is the process by which you can get your e-commerce site listed higher up in search engine rankings through organic search. Whereas SEM is process by which businesses get more visibility through organic and paid search. Both these marketing strategies are vital for promoting your business. An ecommerce website development company will assists you in developing constructive strategies. Being in the market for a long time Digital Links, the best ecommerce development company are experts in developing strategies to gain maximum visibility.
Let us look at On- Page SEO
SEO helps in displaying your site in front of your targeted audience. Through SEO anyone searching for products or services of your own or similar to your own can immediately find what they are looking for through your site.
It is very important to come up with a strategy for achieving the best results of SEO. Below are a few of them
- Have an understanding of your target audience
Understanding your customers will help you create target specific keywords and features in your site for attracting them
- List out and prioritize the pages of your site
Rank and prioritize your pages according to your objectives. It is mostly the product page which is of importance in an e-commerce site. Plan how you will bring in traffic to your pages by various methods of optimization.
- Keyword Research
After prioritizing your pages research on various keywords which the customers are likely to use while searching for specific products. Many tools are available nowadays to assist you with this. Find specific keywords for search engines to capture as well. After finding the right keywords for search engines and the users place them wherever necessary for example in titles, description of products, blogs, image urls etc. You also have to be very careful while inserting keywords. Search engines become alert if more than necessary keywords are used. An ecommerce website development company will know how to find the right keywords and where to insert it.
- Analyses of Competitor
Along with studying about your audience it is also important to understand your competitors. The SEO strategies implemented by them should be analysed. This will help you to come up with innovative and new ideas to catch the attention of your customers.
- Develop content
Developing the right content for the right customer is essential Product details, descriptions, meta titles, header tags, image quality, image format, videos, internal linking, FAQs, etc need to be properly and systematically developed. Each and every minute detail has to be perfected. Also content have to be revised from time to time.
- Use analytics and tools
To get an insight about the traffic, proper tools and analytics have to be employed. This helps in continued development and optimization of page.
If you are searching for ecommerce developers in Qatar contact Digital Links, the professional ecommerce development company.
Need Help in Building Your Online Presence? How to Design a Full Strategy For Managing Social Media
Going Digital is vital in today’s fast paced technologically driven world. Online presence opens up a number of doors for taking any business to a higher level. Finding the best Social Media Marketing Services provider is an integral part of going digital.
Today having an active Social media visibility helps in achieving your business target. It helps in
- Building relationships with customers
- Finding new consumers
- Online selling
- Keeping current customers
- Brand building and brand awareness
- Posting advertisements
- Hosting events
- Providing insights into customer behaviours etc
Social media like Facebook, Instagram and Twitter platforms let people know of your existence. Through these platforms you can target your potential customers in various ways.
Social Media Marketing Services of Digital Links covers all the aspects relating to your social media presence. Through our well planned strategies we give you visibility and will help in converting visitors into paying customers.
Managing Social Media – Strategy
Social media marketing services becomes successful when proper strategies are implemented. Social Media strategy is drawn after careful planning and evaluation. It is a documented piece of information where the objectives, process of achieving the objectives and the measures to understand its progress are stated in detail.
Let us look into the steps of setting up a social media strategy.
1) Understand the scope of Social Media Marketing Services
Even though one is aware of the advantages of social media it is important to conduct a thorough research about its scope. This study should be done in coordination with your business and your expectation from being online. Today different platforms are available at your fingertips. The benefits and working of each platform is different and unique. You can move forward in designing social media marketing strategy only by understanding what each platform offers. Being among the topmost social media companies in Qatar, Digital Links conducts a detailed study of your business and its scope in different platforms.
2) Audit you current social media visibility
It is important to understand your current position in social media. You have to have an idea of your active platforms and the return you are getting from those. Social media marketing services helps you with this process too.
3) Set Objective and goals
Set realistic goals and objectives. Setting long term and short term goals and objectives will help you in giving you a direction without blindly adopting unwanted and ineffective measures.
4) Analyse audience
Evaluating who your customers are is of utmost importance. You cannot blindly go on setting content with summarising finding your target audience. Learn about the age, gender, locations, interests etc of your audience.
5) Analysis of competitors
Having an idea of competitors helps you to come up with more productive tactics. Always keep an eye on your competitors so that you can improve yourself and be one step ahead of them.
6) Start accounts in different platforms
More accounts do not mean more ROI (Return of Investment). Consistency is what matters. Engaging your audience and getting maximum output by using the available tools and measures must be your focus. You should also prioritize the platforms you plan to use.
7) Measure and Track Performance
If you don’t ultimately measure and track your performance it will like pouring water on all your hard work. Regular and consistent tracking though different metrics, insights, tools etc will help you to improve each day.
There are many social media companies in Qatar which assists you through each step of social media marketing Qatar. It is important to choose the right one. With Digital Links you are in safe hands.
The Ultimate Guide To Use Robots.txt File
Bots are automated computer programs which interact with websites and applications. A web crawler bot gets into web pages and index the content to show up in search engine results. Robots.txt file is the instruction code for bots to manage web crawling. Most of the websites have robots.txt file in their source files.
Robots.txt files are used for managing web traffic to websites. But do not use it to hide your web pages from Google search results. You can use robots.txt file to avoid the videos, images or audio files to appear in search results. You can also use this file type to block resource files which are not important. Robots.txt has a significant place in SEO, which we will share about our thoughts on it as the SEO experts in Qatar.
Working of a robots.txt file
The robots.txt file does not have an HTML code and it is hosted on the web server as normal. This can be viewed using a complete URL for the homepage with /robots.txt in the end (e.g. https://www.digitallinkspro.qa/robots.txt). The crawler bots can find this file on a website so fast even before a user finds it. Moreover, every sub domain needs its own robots.txt file.
Bots can be good or bad based on their functions. Good bots finds the robots.txt file and follows the instructions at the initial stage itself. They follow the most specific instruction set of robots.txt file and choose more granular commands at times of contradictions on instructions. Where as bad bots ignore the file and process to find the forbidden web pages.
Protocols used in robots.txt file
The robots.txt file uses many protocols like Robots Exclusion Protocol, Sitemaps protocol etc. Robots exclusion protocol asks bots to avoid certain
web pages and resources, whereas Sitemaps protocol finds the pages to crawl for a web crawler. This robot inclusion protocol helps crawlers to not leave any important pages.
How to use Robots.txt files?
Understand what a ‘syntax’ in which you can create the Robots.txt file and then,
- Define the user- agent or which robot you are referring to; such as Google, Yahoo etc.
- Disallow the pages or any section which you want to block by stating the URL path there.
- If you would like to unblock a URL path, enter the URL subdirectory path there.
Setting up a Robots.txt file for your website
In order to set up a robots.txt file in your website, you need to,
- Write your directives into a text file at first.
- Then, using Cpanel, upload the text file to your website’s directory
- Find whether your live file came right after the ‘.com/’ in the URL. Otherwise web crawlers won’t look at it or follow the commands. (https://example.org/robot.txt.)
- Make sure that your sub domains have their own robots.txt files.
Moreover you can test your robots.txt file using Google’s free robots.txt tester tool. You can access the tool from Google Search Console>Crawl> Robots.txt Tester. Get the directions from the SEO experts in Qatar.
Robots.txt for better SEO performance
A robots.txt file is important to block or allow certain pages from search engines. Blocking sensitive information like sensitive data in the directory, blocking low quality pages that can rank you down, blocking duplicate contents needs robots.txt formats. Therefore robots.txt file has importance in SEO and when dealing with it be careful in making changes to this file type as it can make big changes in your website page search results. Make sure robots.txt file is residing in the root of tour website. It is valid only for the full domain it resides on with protocol. Also don’t use crawl- delay directive for search engines always.
Now you know the impact of robots.txt file in SEO; so putting robots.txt to work for better SEO is important and this reflects in your site’s traffic. Check your site to ensure a precise search engine page indexing and if not, get the best SEO services, Qatar from Digital Links. We provide various organic SEO packages to guarantee top rankings, traffic and quality service at your budget. We have the trusted name in the industry as no.1 SEO and Website Development Company in Qatar with transparent and reliable marketing service.
How to Find The Best Keywords For Your Website: Tips & Guidelines
Searching keywords is an important step in an SEO strategy. It should be done before writing the content. With the SEO keywords, you should plan the content to make it to the top of the search engine page results. Therefore it is necessary to do a thorough keyword research to make a dynamic SEO strategy and content development. You can get guidelines from any expert SEO services, Qatar to identify suitable high-volume search terms.
Importance of a Keyword Research
Keywords direct your content to the hands of the needed audience, whenever they try to search for a perfect solution for what they are looking into. Finding the best and most searched keywords is indeed a hard task but it is essential to list them for the purpose of SEO copywriting.
Do a thorough research to find high-volume search terms for your content. But make sure those SEO keywords matches with your niche and that your targeted audience socotraonline.com uses to search. Now craft a better SEO strategy and create an action plan to achieve your goal.
How to do a keyword Research
Keyword research can be done either manually or using keyword tools. Whichever the method you choose, following the right steps can increase the level of success rate. So what are those steps? Find here.
- Understand your niche
Better understand your niche or brand completely before doing a keyword search. Learning more about your topic can get you many ideas for designing a good SEO strategy, developing a content plan and marketing the brand. For that just do a comprehensive analysis about what your customers says, expects or neglect about your brand. You can do a research in the online communities, social media networks or just directly ask your customers about your brand.
- Specify your brand’s mission
Random beginnings will not come out perfect. If you have understood your niche clearly, then ask yourself what your mission is. Some of you need to increase the number of followers only. Some others have to complete a sales target by a certain date. Understanding about your brand, its specialties, website contents you want to post or what you want to promise your customers, will direct you to design a potential SEO strategy and a plan. So the keywords and the strategy you plan should align with your goals.
- Create a list of relevant topics
Now you have a main brand in your hands and goals to achieve. What’s the next step? Create a list of all topics related to your brand or you can say breaking down the main topic into smaller related topics. Such topics should be related to your business. Do this process only after understanding what your targeted audience search for on Google. Later you can break down these smaller topics to keywords which are related to your brand.
- Make a list of focus keywords
You have broken down the main brand category into smaller topics. Now you need to create a list of smaller keywords or focus keywords, related to your various topics. They are the terms that your target audience searches for in the Google. Such keywords define your niche and find your potential customers. Finding focus keywords are easy than the process above. All you need is to think from the people’s perspective and identify how they might search for it on Google.
- Use Keyword research tools
Using keyword research tools have advantages as they helps you to precisely avoid too many keywords in the content and gets a wider perspective for your SEO strategy. Hence, keyword research tools such as Google keyword Planner and keyword tool, helps to refine the search terms.
- Understand more about search intent
This is a clever concept to apply for getting higher rankings in Google search results. Knowing the intention of your customers search can help you to make changes to your keyword research. So you can choose the exact keywords that a customer intends to search and add to your content. Understanding the customer and their thoughts on the brand helps you to study the search intend and apply them for the best results.
- Find out descriptive keywords
Finding and adding descriptive or long-tailed keywords will attract more relevant audience compared to shorter keywords. Such long keywords should be easy to create as most of the audience uses precise and direct long tail keywords to type than a seed keyword.
Keyword search is a tedious task and time consuming but if it is correctly done and implemented, your contents reach to the top in the search results. The steps above help you to craft the best SEO strategy and good content. However hiring an SEO expert is beneficial in many ways.
Digital Links specializes in providing digital marketing services, helping businesses to expand their cyber presence and growth in the targeted geography or market. If you are looking for an SEO expert n Qatar, we will be the right choice, offering the best organic SEO packages that are affordable. To know more about our SEO services Qatar, visit https://digitallinkspro.qa/ and connect with us soon.
