Abandoned Cart Emails: What’s the Magic Formula for Converting Almost-Buyers?

An abandoned cart is a sad story! Because it tells you that there was a customer who was about to buy, and then all was good, until they didn’t. They quit without buying. In such a situation, you can leverage the power of  email marketing solutions to win them back. This is the silent crisis of e-commerce, and so you are not alone. All you need to do to get out of this situation would be to work with an expert digital marketing agency that knows the working of email marketing inside out. For businesses operating in the competitive Qatar market, reclaiming those lost sales is crucial for maximizing profit and ROI.

There is no need to be disillusioned when you see an abandoned cart, you can just see it as a high-intent lead. With a bit of a push, the customer is likely to come back. Through strategic email marketing solutions from digital marketing experts like Digital Links, it is possible to implement a powerful, data-driven recovery sequence designed, and successfully convert those “almost-buyers” into paying customers.

The Magic Formula Infused Through Intelligent Email Marketing Solutions

Knowing when to send your abandoned cart email affects its effectiveness. You never know what caused the distraction, or why someone quit buying at the last minute. It could be a phone call, or maybe even second thoughts. So the first touchpoint should be sending an email without waiting at all. Send one email, and don’t think it’s over. You have to be a bit persuasive to win them back. Here’s how the sequence of the email should go:

Email #1: The Friendly Nudge: Send an email to remind them of an abandoned cart within 30 Minutes to 1 hour of them leaving the cart. Just be helpful, but don’t push, because the aim is to address technical issues or fleeting distractions.

Email #2: Highlight The Product: Send one more email 24 hours later. Don’t repeat the contents of the first mail, Just go about highlighting the USPs, return policies, or positive customer reviews about your product.

Email #3: The Final Incentive: You can send them a third mail 48 to 72 hours with an incentive they cannot resist. This email should prompt them to convert. 

Beat The Hesitation With Timely And Friendly Emails

It is not that the customer has forgotten to buy, they are just debating whether to go for it, or not. So rather than turning to a bot to send an email, make it personalized. Here’s how you can do it:

Infuse a ​​Human Tone: The mail should be personalized, actually customers can understand the difference between a bot-prepared copy and a human written one, so make it concise and personalized if you want them to come back.

Visual Reminder: Show them a picture of the product they have not yet bought, and when they see the product once more, they might want to reactivate the purchase desire. Of course, don’t forget the link

Anticipate their hesitation and provide an answer: The email should be persuasive, and answer their questions about shipping speed, safe delivery, etc. 

Conclusion

By deploying this magic formula the email marketing solutions from Digital Links consistently, you can bring your customers back to those abandoned carts.