People are often eager to download and try out different applications in their phone. However the tendency to uninstall the app is also very high. Retaining and keeping people engaged in the app can be difficult and challenging. Your app can be said to be successful only if people use it and does not uninstall it. The campaign you ran and the money you spent for attaining users and marketing your business become wasted when people do not use the apps. To ensure customer retention and ROI you have to therefore employ strategies. When people consistently use your app then it’s called mobile app retention. Digital Links Qatar, best mobile app development company in Qatar not only offers app development but also provides strategies and methods for increasing retention.
You should also measure mobile app engagement by looking at various factors in order to know how people are interacting with the app and for optimizing the app. Some factors which show mobile app engagement include:
- Active app users
- Increase in the number of downloads
- Revenue from users
- Session time
- Session interval
Let us look at a few methods to increase the retention in your mobile app.
Onboarding optimization
App onboarding refers to users’ first experience with the app when they initially download it. It includes getting consent from users, instructions to users, guidance on registration and other information regarding the app. App onboarding is divided into function-oriented(when users have to know many functions about the app), benefit-oriented (where the focus is on the benefits of the app to the users) and progressive onboarding (where the app displays its functions in a sequence). Onboarding is the first impression your potential customers get about app. Therefore you have to strategically plan the onboarding process. Terms and conditions also have to be transparent. You should also keep your app easy to navigate and the app should also load quickly. People are not patient and once they find the app irritating the chances of them coming to your app is very low. Digital Links, mobile app development services creates applications aiming at providing outstanding customer experience.
Notifications
Notification is a good method to remind your users about your app. You can send notifications of promotions, newly added features, survey notifications, transactional notification and so on. Eventhough sending push notifications is a beneficial strategy some users may not prefer it. Hence you have to keep the option for them to select and unselect push notifications. Also keep options for timings in which the users like to receive the notifications. You should also take care not to send too much of notifications. Being the most sought after mobile app development company in Qatar, our team have adequate knowledge about strategising notifications.
In app messages
In app messages is another strategy which can engage users. Users can be informed about various things like changes in the app, new user benefits etc through in-app messages.
Perks and other benefits to users
Users often appreciate perks and benefits from the apps. They often look at what they gain from the app. According to the type of the app you can offer incentives for users.
Continuous improvement and development
You should not be of the notion that once your app is developed you job is over. As time changes you have to develop and incorporate new ideas and functions into the app. Analyse user behaviour and get feedback from users. Bringing updates in the app is also vital. Digital Links, mobile app development company in qatar are involved in the continuous improvement and development of apps as per the latest technology and requirement.