How Are Landing Pages Important In a Website?

Landing pages are pages of a website which you land on from different sources like through social media, email, advertisement etc. Landing pages are created to improve the traffic and to convert the traffic into customers who act. Your landing pages determine how well you can connect with your audience.

It is easy to misunderstand between a landing page and a home page. A home page is the first page of any website. You get a basic idea of the website from the home page. In the home page you will also find multiple links to various other pages. Home page is like a door to various other pages. Landing page does not have many links or other options. It is the page which a marketer wants the consumer to land in and take action. Landing page is specific and will include all that the business wants to communicate to the potential audience. Home page is the first page of a website and it is not made as a landing page.

Since landing page is created with a commercial intent it has to serve its purpose. Otherwise when you link advertisements and paid promotion with the landing page your money goes wasted. Therefore it is important to create effective landing pages. You should not stuff many data in a landing page. The message you want your audience to see has to reach them efficiently. Give your users an easy to navigate landing page. You have to create landing page taking into account who your audience are. How you want to convey the message to them and the methods to drive the users to the page should also be researched in detail while building up a landing page. Digital Links Qatar, the leading agency of digital marketing in Qatar and web design in Qatar helps in creating landing pages that assists in the growth of the business. Our carefully crafted landing page guarantees positive results.

In order to create a successful landing page, there are certain things which you should consider. They are

Distraction free – Create a landing page which will not distract your users. Providing many images, videos and other information many confuse your users and they may lose interest in such a page.

Informative – A landing page should provide the desired information to the customers. Customers want information quickly, therefore give them that. Write precise content without dragging things.

Unique – People only take action when they find something unique and distinct. Therefore give them attractive and unique offers. The content of the landing page should be engaging and attention grabbing.

Providing social proof – Giving proofs often build trust among the users for example giving testimonials at the end of the page and giving captions like 50k happy customers etc helps to create action among the target audience.

Benefits – Provide in your landing page the benefits the users gain by choosing you.

Offers – The offers provided in the landing page should be alluring and appealing to the audience. Give users something new and distinctive.

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