A Fashion Store – Google Ads Case Study

A UAE Fashion line exclusively for women with curves*

The Client is a fashion line offering ready to wear and customized clothing for plus size women. They believe in supporting women of all sizes and shapes by offering variety and quality in selection.

UAE Fashion

The mission

  • Provide Pay Per Click (PPC) management and consultancy
  • Improve conversion rate for paid traffic

The modus operandi

Digital Links started off with a Google ads audit. We found that the Client was potentially wasting over 60% of their PPC budget due to misspent clicks and poor structure of their ad.

Digital Links team restructured and rewrote the ads. We focused only on the core subjects with an aim to minimize misspend and improve the conversion rate. We also made sure that their landing pages are relevant to the ads displayed so as to figure high in Google’s quality score..

The result

Our research gave way to a robust Google Ads Strategy. The tactical solution we offered led to an increased Click Through Rate (CTR) which was up 166%, a better average position and a reduction in total ad-spend by 21%.

Other noticeable impact were as follows:

  • New traffic generated – 48%
  • High quality traffic – up by 67%
  • Cost Per Click (CPC) – down by 10%
  • Bounce rate – down by 43%

*We cannot disclose the name of the Client as we are bound by an NDA.

Business Intelligence service in abu dhabi uae

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