Covent Garden UAE – Google Ads Casestudy
Covent Garden was established in 2001 and is recognized as one of the leading professional providers of integrated flower services in the MENA region. With a vision to continue to be a successful provider of integrated flower services in the MENA region Covent Garden focuses on service excellence and innovative design and offer personal attention to clients needs. This has allowed them to provide a memorable experience to every customer.
Client:Covent Garden UAE
Provide Pay Per Click (PPC) management and consultancy
Improve conversion rate for paid traffic
The modus operandi
Digital Links started off with a Google ads audit. We found that Covent Garden was potentially wasting over 60% of their PPC budget due to misspent clicks and poor structure of their ad.
Digital Links team restructured and rewrote the ads. We focused only on the core subjects with an aim to minimize misspend and improve the conversion rate. We also made sure that their landing pages are relevant to the ads displayed so as to figure high in Google’s quality score.
Our research gave way to a robust Google Ads Strategy. The tactical solution we offered led to an increased Click Through Rate (CTR) which was up 166%, a better average position and a reduction in total ad-spend by 21%.
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We are guided by our passion to empower business by planning, building and implementing effective digital marketing solutions. We have our presence in the UK, UAE and Qatar